Philosophy

The name “Cracking Art” comes from the english verb “to crack”, which express the state of being splitted, breaked, cracked, crashed.
The catalytic cracking, as the name suggests, it’s also the term for the chemical reaction that occurs when converting raw crude oil into plastic. For the artists, it represents the instant when something natural becomes artificial and it is the reason why they endeavor to seize that very moment in their art form.

Cracking is the process needed to transform petroleum into virgin naphtha, which is the basis for many products of synthesis, as for example plastic.
Cracking is the gap of the contemporary man, struggling between the primary naturalness and a future becoming more and more artificial.

Plastic has its roots in a millenary tradition of civilization, in a huge and deep cultural evolution that link together the human being, the artificial creations and the environmental nature. In a certain sense Cracking could be considered as a conceptual formula used to challange the rules of contemporary art.

Cracking is the process that turns natural artificial, the organic synthetic. A process dramatic, if not controlled, a split that puts us all in the face of new realities.

The choice of recyclable plastic for its aesthetic appeal shows acceptance of the inevitability that our world is becoming increasingly artificial. The artworks are designed to inspire a community-wide conversation about the importance and the environmental impact of recycling, while leaving a potent artistic trace in the communities we live in. Plastic recycling means subtracting it from toxic destruction which devastates nature, as well as making plastic artworks means communicating through a different and unconventional language while paying a very strong attention to our planet.
This way, the group’s choice is then an attempt to connect common reasoning to individual meditation, creating installations with animals that appears unexpectedly in everyday places. The surprise of seeing an ordinary subject made extraordinary through its super size, vivid color and form, attracts the attention of passersby, inviting people to reexamine their perspectives on urban life while inspiring them to play with our cities, to mentally and physically rebuild them.