October 29, 2016Social Artworks
Cracking Art is a kind of art that looks at the society creating a direct contact with people. For this reason different realities have been supported by the movement in their charity initiatives.
During September Cracking Art has participated to amfAR’s eighth annual gala and auction in Milan, an exclusive event that hosted numerous Italian and international guests together with important personalities belonging to business, entertainment and fashion. Heather Graham, Adriana Lima, Dita Von Teese and Lottie Moss are just some of the names. During the event a new record was set: 2 million dollars were raised of which over $ 50,000 came from the elegant blue rabbit donated by Cracking Art.
On the eve of Monza Grand Prix F1, the movement participated also to F1 Laureus Charity Night, a fund-raising event related to sport and social areas, organized by Laureus Italia Onlus Foundation. During the event a charity auction will be held by Christie’s, one of the most prestigious auction houses in the world, where unique and precious art pieces will be donated by famous luxury brands including a wolf of the colorful Cracking Art zoo that has been won for 3.200 euros. The amount will support Laureus Italia charity and social projects. Thanks to this kind of support Laureus Foundation can help through sport activities and educational programs, children living in conditions of great deprivation.
Sport has been the underlying theme also during TV Sports Awards 2016, the exclusive event organized to support Play for Change Foundation initiatives around in the world. Also in this occasion Cracking Art has participated with one of its artworks that has been won for 4,000 euro. The amount donated to the Foundation will be used to help disadvantaged children giving them the opportunity to take educational programs that promote sport as a tool for social change.
Promoting fund-raising events in favor of important projects fits perfectly in the movement dna that from 2012 is committed to support cultural initiatives with the project “Art Regenerates Art”: a program of a systemic intervention on the cultural heritage, based on the idea that contemporary art can save the one of the past promoting concrete actions to recuperate monuments.
Cracking Art installations are combined with donations of mini sculptures that promote fund-raising events. The proceeds gets entirely devolved in favor of the restoration of monuments or in support of important social and cultural projects such as the digitization of Dante’s texts in Ravenna, the restoration of Notre-Dame de Calais and the renovation of the fountains at Reggia di Caserta.
Supporting realities such as amfAR, Laureus Italia and Play for Change, Cracking Art brings not only a message of rebirth to the urban context and to the historical human memory but it supports social projects with great international value.
