Fratelli Branca Distilleries, historic Milan-based company, celebrating 170 years of activity during the\u00a0Corporate and Business Culture Week, with special openings of the Museum and a spectacular\u00a0contemporary art exhibition by Cracking Art, a group of artists known for over twenty years of huge\u00a0regenerated plastic and colorful animals installations around the world. The historical site of Distilleries\u00a0Branca in Via Resegone 2 is a symbol of cultural and industrial heritage in Milan: it is one of the last\u00a0historical factories survived unchanged over time and it is still a fundamental part of the city.
\nBranca\u00a0Museum, with over 1000 square meters, was inserted in the Museimpresa circuit by the president\u00a0Nicholas Branca and preserves the historical memory of a company that for 170 years was a symbol of\u00a0Made in Italy all over the world. Stills, grinders, flavorings, spices, but also visual materials and an\u00a0extraordinary archive of advertising posters from the nineteenth century drive the visitor on a multi-sensory\u00a0journey to discover history, flavors and aromas of its most famous products: the Fernet-Branca, the\u00a0Brancamenta and the Punt e Mes, just to name a few.
\nBut this is also a cultural journey between tradition\u00a0and changing business environment. Visiting the collection, it will be possible to admire one of the wineries\u00a0containing more than 800 oak casks for Fernet-Branca and Stravecchio Branca maturation and\u00a0exceptionally, only for this occasion, the great Mother of Botte Stravecchio Branca, with a capacity of\u00a083,000 liters ol-three.
\nMuseum Branca enterprise, by mid-nineteenth century to the late twentieth century, witness to the history\u00a0of communication innovation and expression of an era, with a watchful eye to the future. And it is precisely\u00a0in the name of this constantly changing (\u201cnovate preserving\u201d which means innovate keeping still, is the\u00a0company motto) and a dialogue between art and business culture that Branca renews collaboration with\u00a0Cracking Art.
\nFrom November 10 until 7 January 2016, the plant and the Collection Branca welcome –\u00a0for the first time in a company museum – snails, wolves, frogs and swallows from the spectacular zoo\u00a0made of recycled plastic and nontoxic by Cracking Art group.
\nThe artworks will flood the vast spaces of\u00a0the historic production plant to celebrate the meeting of contemporary art with the enterprise system that\u00a0made the cultural history of this Italian city. And once again, the combination of art and business, come\u00a0from longstanding practice, is at the center of a symbolic cross, testify by the playful but authoritative\u00a0presence of virtuous Cracking animals.
\nThe attention to the quality and competence as fundamental\u00a0elements of Italian culture is one of the pillars of thought and actions by Cracking Art movement.
\nFor this\u00a0particular appointment and throughout the period of the Corporate Culture Week, Branca Museum will\u00a0open at the following times: from Tuesday 10 to Thursday 19 Novem-ber from 19.00 to 21.00; Saturday\u00a014 and Sunday, November 15 from 10.00 to 15.00.
\nPlaces are limited and visits must be booked by email\u00a0or phone. The length of the path history is about 1\u00bd hours, and visitors will have access to the\u00a0permanent collections and to the colorful invasion of Cracking Art. The entrance, at the behest of the\u00a0same family Branca, it’s free.<\/p>\n","protected":false},"excerpt":{"rendered":"
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