Cracking Art, a group of artists known for over twenty years for installations worldwide animal gi-ganti\u00a0plastic regenerable and colorful, Niemeyer chose Palace, headquarters of the Mondadori Group, as the\u00a0scene of a spectacular installation of their collective works. The art proposed by Cracking Art is colorful,\u00a0lively, original and interactive, designed for real contact with the audience.
\nAll creations are characterized\u00a0by an innovative use of plastic materials: recycled plastics means of evading the construction-toxic and\u00a0environmentally devastating, make works of art located in urban, mo-numentali and historians, means
\ncommunicating through an innovative aesthetic language, expressing a particular sensitivity towards\u00a0nature and in support of cultural associations for the recovery of historical sites and monuments.
\nHence the slogan “The Art that regenerates the Art”, which for decades was presented invasion colored\u00a0called “recapping”. 375 invasions were carried out up to now by the giant animals of Cracking Art all over\u00a0the world: from Bangkok to Moscow from New York to Brussels, but also in Milan, Rome, Florence and\u00a0Trieste, before landing today at Palazzo Niemeyer in Segrate, near Milan. Thanks to this ini-initiative –\u00a0launched by Mondadori Portfolio, photo agency of Mondadori and partners Cracking Art – Palazzo\u00a0Niemeyer will be enriched with more than 280 works of art depicting giant wolves, frogs, snails, Suricayou\u00a0and swallows. The creations will be placed along the surface of the headquarters of the Mondadori\u00a0Group: pillars and paving of the building designed by Oscar Niemeyer, to the waterfront and the park’s\u00a0landscape architect Peter Porcinai.
\nThe installations of giant animals will also be the focus of a series of\u00a0active-ty that will also involve the Mondadori brand, including the exclusive cocktail \u201cFashion assist Art\u201d\u00a0organized by Grazia Magazine in collaboration with Cracking Art. Cracking Artists have decided to invade\u00a0the headquarters of Mondadori with five types of animals, each with a color and a specific meaning: the\u00a0wolf communicates the idea of the herd, of acting for the common good, but also the strength and\u00a0individual strength; The meerkat is a social animal: transmits an idea of resistance thanks to its great\u00a0capacity for cooperation; The frog symbolizes the metamorphosis, the transformation and the connection\u00a0between the element of water and the earth: it is the onomatopoeic animal: the “cra cra” of stagnation in\u00a0the “crash-king” of movement; the snail, with his house, while it was assumed to e-mail symbol, therefore,\u00a0of communication, the other reminds us of the hearing organ, quin-of the dowry of listening; the swallow,\u00a0finally, suggests the idea of travel but, at the same time, also the co-habitation, nesting in houses\u00a0inhabited. Installation is not open to the public.<\/p>\n","protected":false},"excerpt":{"rendered":"
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