Dondup and Cracking Art come together in a fusion of fashion and contemporary art during Milan Design Week at the store on Via della Spiga 50.
Dondup opens the doors of its Via della Spiga store in Milan for a unique immersive experience, where the brand’s language engages in dialogue with the creative energy of Cracking Art. An Italian fashion brand rooted in high-quality denim, Dondup has built a strong and recognizable identity based on research and attention to detail. Today, the brand is undergoing a phase of evolution. The goal? To embrace more contemporary and dynamic forms of expression while preserving its core values. The iconic snails of Cracking Art animate the Dondup space.
A path of renewal that is reflected not only in new collections, but also in design choices and collaborations, increasingly oriented toward experimentation and cross-contamination. The meeting with Cracking Art arose spontaneously, coherently, and naturally. Founded in Biella in 1993, the artistic movement revolutionized the language of contemporary art through the use of regenerated plastic. Its installations—ironic, colorful, and easily recognizable—bring art outside conventional spaces.
