Starting Wednesday, April 30th, the streets, squares, and public spaces of Arona (NO) will be literally taken over by the works of Cracking Art.
Colorful, surprising, and out of scale, the sculptures represent symbolic animals such as frogs, dolphins, crocodiles, elephants, penguins, and snails. These artworks will interact with both the urban and natural landscapes, particularly along the lakeside and at the city’s main historical and tourist landmarks.
“We wanted to bring a powerful and immediate message to the heart of our city,” stated the Mayor of Arona, Hon. Alberto Gusmeroli. “This peaceful invasion of artworks allows us to speak to citizens about sustainability, beauty, and respect for the environment through an artistic language accessible to all. It’s an initiative that combines culture, environmental education, and enhancement of our territory.”
The project, promoted by the municipal administration, was conceived and realized in collaboration with the artists of the collective.
“Each installation was designed to interact with a specific location in our city,” explained the Councillor for Culture, Tourism and Sport, Alessandra Marchesi. “The choice of animals, their colors, and positioning follows a coherent and meaningful plan: to create wonder, yes, but also to spark reflection on urgent themes such as climate change, responsible resource use, and the relationship between nature and artificiality. In this way, Arona becomes an open-air stage, engaging both adults and children in a unique aesthetic and educational experience.”
The exhibition is conceived as a tour-like itinerary that symbolically traces the connection between the city and water—an essential natural element and a symbol of rebirth, transformation, and connection among living beings. The elephant gazes at the lake as if monitoring the vital water levels; the crocodile emerges menacingly as a warning about pollution; the frogs, amphibious and ever-changing, offer a bridge between elements; the penguins seek coolness, while the dolphins invite us into a visual game that speaks of harmony and respect.
With this initiative, Arona reaffirms its commitment to promoting a culture that is accessible, environmentally conscious, and capable of generating a positive impact on the community and the urban landscape.
The public is invited to be surprised, to reflect, and to engage with these unexpected presences—symbols of an art that is born from waste and transformed into beauty, inspiration, and change.
ARONA (NO) Italy, Lungolago, via Cavour e piazza del Popolo.
