Cracking Art, a group of artists known for over twenty years for installations worldwide animal gi-ganti plastic regenerable and colorful, Niemeyer chose Palace, headquarters of the Mondadori Group, as the scene of a spectacular installation of their collective works. The art proposed by Cracking Art is colorful, lively, original and interactive, designed for real contact with the audience.
All creations are characterized by an innovative use of plastic materials: recycled plastics means of evading the construction-toxic and environmentally devastating, make works of art located in urban, mo-numentali and historians, means
communicating through an innovative aesthetic language, expressing a particular sensitivity towards nature and in support of cultural associations for the recovery of historical sites and monuments.
Hence the slogan “The Art that regenerates the Art”, which for decades was presented invasion colored called “recapping”. 375 invasions were carried out up to now by the giant animals of Cracking Art all over the world: from Bangkok to Moscow from New York to Brussels, but also in Milan, Rome, Florence and Trieste, before landing today at Palazzo Niemeyer in Segrate, near Milan. Thanks to this ini-initiative – launched by Mondadori Portfolio, photo agency of Mondadori and partners Cracking Art – Palazzo Niemeyer will be enriched with more than 280 works of art depicting giant wolves, frogs, snails, Suricayou and swallows. The creations will be placed along the surface of the headquarters of the Mondadori Group: pillars and paving of the building designed by Oscar Niemeyer, to the waterfront and the park’s landscape architect Peter Porcinai.
The installations of giant animals will also be the focus of a series of active-ty that will also involve the Mondadori brand, including the exclusive cocktail “Fashion assist Art” organized by Grazia Magazine in collaboration with Cracking Art. Cracking Artists have decided to invade the headquarters of Mondadori with five types of animals, each with a color and a specific meaning: the wolf communicates the idea of the herd, of acting for the common good, but also the strength and individual strength; The meerkat is a social animal: transmits an idea of resistance thanks to its great capacity for cooperation; The frog symbolizes the metamorphosis, the transformation and the connection between the element of water and the earth: it is the onomatopoeic animal: the “cra cra” of stagnation in the “crash-king” of movement; the snail, with his house, while it was assumed to e-mail symbol, therefore, of communication, the other reminds us of the hearing organ, quin-of the dowry of listening; the swallow, finally, suggests the idea of travel but, at the same time, also the co-habitation, nesting in houses inhabited. Installation is not open to the public.
