Four Seasons Hotel Milan, historical hotel and symbol of excellence for all best services and hospitality, with Cracking Art, artistic movement known for its installations of giant animals made of colored and recyclable plastic and famous all over the world, celebrate their 23 anniversary.
In order to celebrate together this important event, Four Seasons Hotel Milan will host an exstraordinary Cracking Art installation that will be inaugurated on Thursday the 31 of March, while from Tuesday the 12 of April will be possible to visit freely the exhibition during the day.
Around the world Cracking Art have been organazing 380 giant animals invasions: from Bangkok to Moscow, from New York to Sydney, and then Rome, Florence, Trieste, Naples.
In Milan the group is very active with numerous exhibits in prestigous locations such as Duomo, Castello Sforzesco, Darsena and Porta Venezia.
Hosted for the very first time in a 5 stars hotel, the amazing and colored Cracking Art zoo, is invading the hall, the garden and the terrace and will be there until the 31 of May. Cracking Art artists decided to invade Four Seasons Hotel Milan with 4 kinds of artworks, each one with a specific meaning: – The wolf, which conveys the idea of the herd, common action, but also the solitude and individual strength; – The meerkat, small and cute mammal that builds its social organization on the mutual cooperation; – The snail stands for the idea of regeneration, home and reciprocal heed; – Last, but not least, the swallow comuncates both the freedom of traveling and, thanks to it nests in residential homes, the secure cohabitation.
For four months, Cracking Art will join the Baroque art of Valsanzibio Garden, one of the most important historical places in Italy. Medium and large sized snails, wolves, meerkats, rabbits and frogs will appear discreetly among centuries-old trees, natural works of art, and among almost 70 sculptures made of Istria stones, most of them created by Merengo and representing classical characters such as Mercury, Apollo, Hercules, Argo, Typhon, Polyphemus, and Kronos. The title chosen for this exhibition is “Rigeneramento”: a clear reference to the Re-Generation Cracking Art exhibitions set up all over the world but also a reference to the Renaissance and a tribute to the feeling of peace and prosperity that the garden generates.
“Our artworks are easy and immediate to understand, but at the same time they are surprising and they bring a very high emotional involvement: the aim is to become more aware of nature, art and culture.
Our invasions are playful icons of contemporary fairy tales and they want to reflect the cultural heritage that has generated them for then regenerate it in return” Kicco – Cracking Art.
Cracking Art involves the city in a spectacular installation of “Art that regenerates Art”.
From September 9 to October 31, Cracking Art giant swallows made of atoxic and recyclable plastic are exhibited within Siena’s historical paved roads, through an ideal itinerary between ancient and contemporary art.
The main Cracking Art purpose is the participation of all the citizens to a project for a new urban fabric arrengement that will be realized by young architects and designers. Siena will be invaded by swallows, symbols of freedom and spring, espacially in Fortezza Medicea and La Lizza Garden areas.
”Art that regenerates Art” is the slogan of “Rigeneramento”, the name of the exhibition that will involve all the citizens in a reciprocal exchange in order to regenerate Siena, gem of the Italian monumental history.
The citizens can become part of the project by adopting a frog, a meerkat or one of the other animals and showing them in front of their shops during the invasion period. At the same time, giant swallows will be exhibited by Cracking Art artists along the monumental urban itinerary.
The installation was sponsored by Mara Boscarini and supported by “Play with Art” Committee.
From Friday September 18, the colony of giant snails, frogs and meerkats multicolored Cracking Art will call at Le Mans, where it will remain until 11 October.
The snails will pass on the Place des Jacobins, the frogs will be positioned on the front and 30 Quinconces meerkats is going to fix the high walls surrounding the apse of the cathedral.
The project was carried out in collaboration with Mac (Le Mans Contemporary Arts), the association Entre and the city of Le Mans.
To add charm to the installation is also the beneficial role that it exercises on the environment: all the works are made from recycled materials by Cracking Art Group, the international collective of artists from more than twenty years expressed through the use Plastics his artistic sense and social and environmental.
A first large snail will come out Tuesday morning in exploration, crawling towards the Place des Jacobins, to announce his impending arrival and that of his friends.
Then, as every evening for the duration of the show, she will return to its reserves, ready to do it again the next morning peeps.
Pisacane Art gallery opens on Thursday, November 12, an exhibition dedicated to the sculptures of Cracking Art, the internationally known group of artists.
The exhibition is a path through the main subject of their production, which we learned to know walking around the cities of the world: wolves, meerkats, frogs, snails and swallows, turned on fluorescent and pop colors. A lively and entertaining universe that completely involves the public, but that also tries to make people focus on relevant issues of our contemporary world.
All the works are realized by regenerable plastic: the intention is to propose art
projected to the future, giving a new function and aesthetic value to the plastic, while taking advantage from a material potentially polluting if released into the environment.
The concept of sustainability features for years now the international debates and the main strategic choices and policies, just think of the theme of Expo 2015 “Feeding the Planet, Energy for Life”, which for months has inspired the AC-provincial capital of Lombardy.
In this sense, the Cracking Art Group was a pioneer in the field of contem-porary and remains today one of the main references to the eco-art offering, also in the field arts-tic, greater
attention to sustainable development. The exhibition is open Monday to Friday from 10 to 19 and on Saturdays from 10 to 13 and from 15 to 19, admission is free.
Fratelli Branca Distilleries, historic Milan-based company, celebrating 170 years of activity during the Corporate and Business Culture Week, with special openings of the Museum and a spectacular contemporary art exhibition by Cracking Art, a group of artists known for over twenty years of huge regenerated plastic and colorful animals installations around the world. The historical site of Distilleries Branca in Via Resegone 2 is a symbol of cultural and industrial heritage in Milan: it is one of the last historical factories survived unchanged over time and it is still a fundamental part of the city.
Branca Museum, with over 1000 square meters, was inserted in the Museimpresa circuit by the president Nicholas Branca and preserves the historical memory of a company that for 170 years was a symbol of Made in Italy all over the world. Stills, grinders, flavorings, spices, but also visual materials and an extraordinary archive of advertising posters from the nineteenth century drive the visitor on a multi-sensory journey to discover history, flavors and aromas of its most famous products: the Fernet-Branca, the Brancamenta and the Punt e Mes, just to name a few.
But this is also a cultural journey between tradition and changing business environment. Visiting the collection, it will be possible to admire one of the wineries containing more than 800 oak casks for Fernet-Branca and Stravecchio Branca maturation and exceptionally, only for this occasion, the great Mother of Botte Stravecchio Branca, with a capacity of 83,000 liters ol-three.
Museum Branca enterprise, by mid-nineteenth century to the late twentieth century, witness to the history of communication innovation and expression of an era, with a watchful eye to the future. And it is precisely in the name of this constantly changing (“novate preserving” which means innovate keeping still, is the company motto) and a dialogue between art and business culture that Branca renews collaboration with Cracking Art.
From November 10 until 7 January 2016, the plant and the Collection Branca welcome – for the first time in a company museum – snails, wolves, frogs and swallows from the spectacular zoo made of recycled plastic and nontoxic by Cracking Art group.
The artworks will flood the vast spaces of the historic production plant to celebrate the meeting of contemporary art with the enterprise system that made the cultural history of this Italian city. And once again, the combination of art and business, come from longstanding practice, is at the center of a symbolic cross, testify by the playful but authoritative presence of virtuous Cracking animals.
The attention to the quality and competence as fundamental elements of Italian culture is one of the pillars of thought and actions by Cracking Art movement.
For this particular appointment and throughout the period of the Corporate Culture Week, Branca Museum will open at the following times: from Tuesday 10 to Thursday 19 Novem-ber from 19.00 to 21.00; Saturday 14 and Sunday, November 15 from 10.00 to 15.00.
Places are limited and visits must be booked by email or phone. The length of the path history is about 1½ hours, and visitors will have access to the permanent collections and to the colorful invasion of Cracking Art. The entrance, at the behest of the same family Branca, it’s free.
A colorful and gentle army of snails invaded the Central Station of Naples.
The artworks – positioned in the new gallery Ipogea and under the shelter of Naples Central – are part of the great family of Cracking Art, a group of artists known for over twenty years of giant and plastic installations around the world.
Five huge, 32 medium and 20 small snails, colored for the first time the city of Naples, animating it until 15 January 2016. All creations are characterized by an innovative use of plastic materials, that make them escapes from the toxic and environment-devastating destruction.
These works of art are located in urban, monumental and historical contexts, communicating through an innovative aesthetic language, and expressing a special feeling towards nature, in support of cultural organizations and for the recovery of sites and historical monuments.
The art proposed by Cracking Art is lively, original and interactive, designed for a real contact with the people. Cracking Artists have decided to invade the Naples Station with snails because of this animal particular relation to the past projects of urban regeneration. Snails, wherever they steps, leaves behind a trail of improvement.
The installation has immeditaley achieved an amazing succes, people was enthusiastic and a hundred photos of the ‘snail invasion’ invades also the social networks.
Cracking Art, a group of artists known for over twenty years for installations worldwide animal gi-ganti plastic regenerable and colorful, Niemeyer chose Palace, headquarters of the Mondadori Group, as the scene of a spectacular installation of their collective works. The art proposed by Cracking Art is colorful, lively, original and interactive, designed for real contact with the audience.
All creations are characterized by an innovative use of plastic materials: recycled plastics means of evading the construction-toxic and environmentally devastating, make works of art located in urban, mo-numentali and historians, means
communicating through an innovative aesthetic language, expressing a particular sensitivity towards nature and in support of cultural associations for the recovery of historical sites and monuments.
Hence the slogan “The Art that regenerates the Art”, which for decades was presented invasion colored called “recapping”. 375 invasions were carried out up to now by the giant animals of Cracking Art all over the world: from Bangkok to Moscow from New York to Brussels, but also in Milan, Rome, Florence and Trieste, before landing today at Palazzo Niemeyer in Segrate, near Milan. Thanks to this ini-initiative – launched by Mondadori Portfolio, photo agency of Mondadori and partners Cracking Art – Palazzo Niemeyer will be enriched with more than 280 works of art depicting giant wolves, frogs, snails, Suricayou and swallows. The creations will be placed along the surface of the headquarters of the Mondadori Group: pillars and paving of the building designed by Oscar Niemeyer, to the waterfront and the park’s landscape architect Peter Porcinai.
The installations of giant animals will also be the focus of a series of active-ty that will also involve the Mondadori brand, including the exclusive cocktail “Fashion assist Art” organized by Grazia Magazine in collaboration with Cracking Art. Cracking Artists have decided to invade the headquarters of Mondadori with five types of animals, each with a color and a specific meaning: the wolf communicates the idea of the herd, of acting for the common good, but also the strength and individual strength; The meerkat is a social animal: transmits an idea of resistance thanks to its great capacity for cooperation; The frog symbolizes the metamorphosis, the transformation and the connection between the element of water and the earth: it is the onomatopoeic animal: the “cra cra” of stagnation in the “crash-king” of movement; the snail, with his house, while it was assumed to e-mail symbol, therefore, of communication, the other reminds us of the hearing organ, quin-of the dowry of listening; the swallow, finally, suggests the idea of travel but, at the same time, also the co-habitation, nesting in houses inhabited. Installation is not open to the public.
