August 4, 2016

Playing with art is a very serious affair

The most important aim of Cracking Artworks is to light up things that surround our everyday life: Cracking Art giant animals show us through their exasperated dimensions that we aren’t able to notice the beauty in the world anymore.

For Cracking Art this is not a game end in itself, but a complaint of an imaginative mind against the perceptive apathy. And it explains the presence of meerkats, wolves, giant snails and of all the animals of their kaleidoscopic zoo.

Sometimes, the process of recovery of consciousness can’t go through the ostentation of a modus vivendi, there are cases where you need to break away from things and come back to observe what was hidden or latent. It is an inner journey that involves to go back to a primordial dimension that lack almost everything except the time to think.

So the installations. Rather than artworks, these giant animals are tests for the contemporary man, who wants to re-appropriating loneliness and mental purity.

But their work should not be confused with contributions from Land Art: what Cracking artists do isn’t trying to prove the aesthetic value that human activity may have on the environment, but trying instead to recover a certain knowledge. The element of contrast is deliberately strong, to better communicate how nature has had to fight continuous raids. Reconsidering our position in life-cycle could prove the existence of a middle way, between natural and artificial.

Cracking Art is a funny world, to visit and to enjoy. And if artists choose this ironic and a curious approach to life, it’s because of even during a growth path, it’s better to play.