September 24, 2016

Loving the earth

Cracking Art and Slow Food: two snails for Terra Madre Salone del Gusto 2016, the most important international event dedicated to food and gastronomy. Two snails that support important values ​​such as to take care of the environment and to live in harmony with nature, and that promote a model of simplicity for a higher quality of life.

The initiative, organized with “Regione Piemonte”, “Comune di Torino” and, among the others, with “Fondazione per l’Arte Moderna e Contemporanea CRT” that supported our installation, wants to bring awareness on food and sustainability. The theme of this year edition is loving the earth and preserving the planet in which we are living.

The snail, not by chance created for Expo 2015, has been chosen by Cracking Art because it’s the most representative artwork related to land and its wealth. Moreover, the burr of this animal is able to make alive again what gets in touch with it. For this reason, in Cracking Art Philosophy, the snail is a symbol of Regeneration and it’s a guide for evolution and improvement by using new energies.

From the center of Milan in 2009 the snails have made a long journey: passing through Istanbul, Miami, Sydney, Riga and New York, finally they arrived near the Mole Antonelliana few days ago. For the very first time, Salone del Gusto becomes an opportunity to discover the charm of Turin in an unusual way. This year, in order to celebrate the twentieth anniversary of the event, Salone del Gusto will involve the whole city: a perfect scenery for Cracking artworks, designed for urban installations.

From blue to pink, from yellow to green, from red to white, our snails are bringing a wave of joyful participation to the most characteristic places of the city: in order to welcome the extraordinary initiative, Palazzo Reale, Piazza Castello, Parco del Valentino, Teatro Carignano and other places will be more similar to colorful fields until September 26.