julio 9, 2016

Cracking Art Xintiandi

“New world”: this is the metaphorical meaning of “Xintiandi” which literally means “New Heaven and New Earth”.

We could say that Cracking Art landed in a real New World because for the very first time the movement created an art exhibition in the most populous nation in the world with an extraordinary history and culture.

This great adventure has been starting from Shanghai. Shanghai – China’s largest port and the most important access for the whole country – is the city with the largest number of inhabitants: a very important symbol for Cracking Art because the movement wants to create artworks that are first of all interactive, artworks that generates a strong emotional involvement and at the same time that are able to establish an intense connection with the public.

Even the choice of the Xintiandi district is not accidental. Xintiandi name evokes the beginning of a new travel and a very particular atmosphere inside the city: contemporary architectures are close to ancient buildings creating a constant dialogue between Past and Present which is a very important theme for Cracking Art Philosophy.

The location and the exhibition will be opened to the public as a fundamental element of Cracking Art creative practice: the aim is to transmit love for art and for nature creating a great interaction between artworks and people which is the real sense of Cracking Art activity.